Make Justice Look Even Cooler in the Special-Edition Renegade
— Jeep (@Jeep) March 23, 2016
How do you plan on arriving to the premiere of Batman v Superman: Dawn of Justice this Friday? Here at Rick Hendrick Jeep Chrysler Dodge Ram, we’ll make the drive to our local theater in the all-new 2016 Jeep Renegade “Dawn of Justice” Special Edition. Yes, you can actually own one of the vehicles Bruce Wayne drives in the onscreen superhero collision.
We have Fiat Chrysler Automobiles and Warner Bros. Pictures to thank for that as it’s a result of the marketing relationship the two brands launched last month. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights,” said Olivier Francois, Chief Marketing Officer, FCA Global. “The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
Interested in learning about the “Dawn of Justice” features? Contact our showroom by calling 855-730-0584.